Tom West is the Chief Executive Officer of AffiniPay. Tom West is a career growth business leader, having led multiple businesses as CEO and President. As CEO at AffiniPay, he is responsible for guiding all channels and leading all strategic, operating, and organizational processes for the company. Tom has served as an outside director for multiple successful private equity owned companies focusing on digital transformation and profitable growth. Tom is a believer in the power of analytics in digital marketing and formed his data-driven strategy skill set at Bain and Company. He has his MBA from the University of Chicago’s Booth School of Business and a BS in business from the Kelley School at Indiana University.