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Tom West


Former CEO, AffiniPay

Tom West, CEO AffiniPay

Tom West has been the CEO and President of several high-growth, technology-enabled services businesses, several of which have been private equity-backed. Most recently, West was the Chief Executive Officer of AffiniPay, a private equity-backed payments technology and services business. Prior to AffiniPay, West was the Founder and CEO of Springbox, a digital marketing services business. He was also the CEO of JC Whitney and an e-commerce leader for, after starting his career as a consultant for Bain & Company. West has served as an outside director for multiple successful, private equity-owned companies focused on digital transformation and profitable growth, including former businesses owned by New Harbor’s principals. Today, he serves on the board of New Harbor portfolio company Wedgewood Pharmacy. Wests’ skills and experience in analytics, digital marketing, and technology-enabled business services are a great asset to New Harbor given our investment focus. West has his MBA from the University of Chicago’s Booth School of Business and a BS in business from the Kelley School at Indiana University.