Skip to content

New Harbor Capital Portfolio Company FYZICAL Therapy & Balance Centers Hires CSO

New Harbor Capital branded teal private equity investments icon private equity news

New Harbor Capital (“New Harbor”) is excited to announce that portfolio company FYZICAL Therapy & Balance Centers (“FYZICAL”, “the Company”) has hired Sarah Frohnhoefer as Chief Strategy Officer.

FYZICAL is the fastest-growing physical therapy franchise in the United States, with over 600 open locations in 46 states, and is headquartered in Sarasota, Florida. FYZICAL is committed to providing patients of all ages with personalized care plans to help treat muscle, joint, and neurological conditions including balance and vestibular issues. As an advocate for patient choice and direct access, FYZICAL empowers individuals to take control of their well-being to achieve optimal physical health and balance.

“We are very excited to have Sarah join the FYZICAL team,” said Drew Nicholson, Principal at New Harbor. “Her extensive experience in launching new businesses and programs will be vital to FYZICAL’s continued growth, and we look forward to seeing the impact she’ll make through her contributions and leadership.”

“The Chief Strategy Officer role reflects our commitment to fostering long-term brand growth and innovation, keeping FYZICAL at the forefront of the healthcare franchising industry,” stated Brian Belmont, CEO of FYZICAL. “This strategic addition will create new opportunities, enhance operational efficiency, and ensure alignment with key industry trends, delivering value to our franchisees and an exceptional patient experience.”

Sarah Frohnhoefer oversees FYZICAL’s strategic initiatives as Chief Strategy Officer. Sarah has over 20 years of experience launching businesses and products globally. She has worked with consumer-facing start-ups like Sofar Sounds and CLEAR, focusing on building new business verticals and improving operations. Additionally, Sarah led new product design and launches for Marriott International, including Homes & Villas by Marriott Bonvoy and its joint venture with Alibaba. During her tenure at Context Partners, Sarah was an innovation and design consultant, facilitating funding for entrepreneurs and scaling small businesses focused on social impact. Sarah holds an MPA from Columbia University, an MS Ed from Pace University, and a BA from Manhattanville College.

FYZICAL Therapy & Balance Centers stands at the forefront of the health and wellness industry as the nation’s fastest-growing physical therapy franchise, boasting an extensive network of over 575 locations that span across 46 states. Committed to a holistic approach, FYZICAL provides top-notch, personalized care plans to treat patients of all ages experiencing muscle, joint, and neurological conditions including balance and vestibular issues. As an advocate for patient choice and direct access, FYZICAL empowers individuals to take control of their well-being to achieve optimal physical health and balance. For more information about FYZICAL or to find the nearest location, visit fyzical.com.