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NY Kids Club Welcomes New CEO

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NY Kids Club, a leading provider of premier early childhood education, camps, parties and events, along with its award-winning NY Preschool affiliate, announced the appointment of Dana Fiser as CEO.

Ms. Fiser will assume this role on September 6, replacing interim CEO Fred Hipp (a past President and CEO of AMF Bowling and California Pizza Kitchen, Inc.). As the newly appointed CEO, Dana will oversee growth and development of the Club’s 15 New York locations, including its proprietary curriculum and forthcoming national expansion.

Dana brings with her a wealth of business knowledge and vast experience in leading multi-location, client-focused organizations. Working her way up from a sales associate out of college to Global CEO at Jenny Craig, Dana transformed the company into a leading international weight loss brand. Through her expertise in operations, marketing, logistics, and financial analysis, Dana expertly led the expansion of Jenny Craig from 100 centers to over 500 centers, and is credited for rebranding Jenny Craig through a Nestle sale to private equity. Notably, as a VP of Operations and Training at Jenny Craig, she produced the highest revenue levels in the company’s history.

Dana left Jenny Craig in 2014 and became the CEO of Metabolic Research Centers (MRC), another company focusing on weight-loss, health and wellness. Her accomplishments include relaunching the MRC website and transforming the marketing from traditional advertising to a digital based platform focused on lead generation. An integral part of Dana’s success lies in the fact that she is passionate about developing leaders from within, by fully recognizing their strengths and deploying their talents. Under her supervision, she has empowered many professionals to achieve VP and CEO positions in several organizations.

“We have the utmost faith that Dana will uphold our core values and we have every confidence in her ability to successfully usher NY Kids Club and NY Preschool into a bright, new future.” remarked founder, Pam Wolf. “Her keen business sense, forward thinking and compassion for others makes her highly qualified to serve our families, meet the academic, social and emotional needs of our students, and act as a beacon to our communities.”

The Club will continue to operate under the high level standards that have been established since Wolf founded the organization in 2001.

“I’m incredibly honored to join this team of amazingly talented people who bring a sense of purpose to their work,” said Ms. Fiser. “NY Kids Club has that rare combination of being dedicated to investing in its employees; while remaining focused on enriching the lives of children, providing exemplary customer service, and fostering innovation. My vision is to continue to deepen our positive impact on children and families. Our mission remains unchanged – celebrating a child’s growth and being a part of their first extraordinary experiences.”